With the pandemic behind us, there has been a rise in buyers prioritising lifestyle when investing in luxury estates and this shift is transforming the market.
With an eye on long-term returns, buyers seek properties that offer exceptional value and an elevated way of life.
Mayfair, Marylebone and more are among the most sought-after locations for those drawn to exclusive, culture-rich living spaces.
Here, we’ll explore how these trends shape the landscape of luxury property investment.
Key Drivers of Lifestyle-Focused Investments
● Green spaces have become popular, with proximity to parks and recreational areas becoming a major consideration for the tranquil environment away from the busy city life.
● Cultural amenities, such as access to galleries, museums, theatres and high-end dining options, elevate the living experience, blending luxury with leisure.
● Long-term ROI enables buyers to recognise the value of properties that offer lifestyle benefits and strong, consistent returns on investment over time.
The Appeal of Lifestyle-Driven Luxury Real Estate
For high-net-worth individuals, pursuing an ideal lifestyle drives purchasing decisions. Post-pandemic, a shift has emerged: Homebuyers are looking for properties that offer more than just impressive architecture or grand square footage.
Buyers today are willing to pay a premium for properties in neighbourhoods that embody this lifestyle.
It includes places where they can enjoy privacy, aesthetic beauty and convenient access to leisure, art, and entertainment.
Suburbs That Are Attracting Lifestyle-Driven Investors
From Chelsea to Belgravia, here is a selection of prime locations captivating lifestyle-focused investors:
Mayfair: The Epitome of Exclusivity
Mayfair is one of London’s most prestigious neighbourhoods, known for its exclusivity, luxury boutiques, world-class dining and proximity to Hyde Park and Buckingham Palace, offering privacy and cultural access.
● Property prices: Prime properties in Mayfair command some of the highest prices in London, with prices per square foot consistently among the highest in the market.
● Amenities: The area features Michelin-starred restaurants, private clubs and art galleries, attracting investors with its cultural appeal and strong long-term property value potential.
Marylebone: A Village in the Heart of London
Marylebone offers a village-like atmosphere in the heart of the city, with independent shops, cafes and excellent transport links, attracting lifestyle investors seeking peace and quiet close to central London’s cultural and commercial hub.
● Property prices: Marylebone’s average property price hovers around £1.66 million, making it an attractive option for high-end buyers.
● Community appeal: Its cultural attractions, including Madame Tussauds, the Sherlock Holmes Museum and proximity to Regents Park, make it an attractive investment for those seeking quiet living with cultural access.
Chelsea: The Charm of a Traditional London District
Chelsea, one of London’s most iconic districts, offers cultural landmarks, boutique shopping, exclusive restaurants and proximity to the River Thames and King’s Road, appealing to buyers seeking an active lifestyle and luxury living.
● Property prices: In the SW3 area, Chelsea’s real estate market sees average prices of £1.91 million, with prime properties yielding strong returns for investors.
● Green spaces and proximity to culture: With green spaces like Battersea Park and cultural spots like the Saatchi Gallery, Chelsea offers a blend of tranquillity and urban energy, attracting lifestyle-focused investors.
Notting Hill: Bohemian Luxury Meets Culture
Notting Hill, known for its eclectic charm and vibrant cultural scene, boasts some of London’s most valuable real estate. With high-end boutiques and famous markets, it blends luxury living with a laid-back, creative atmosphere.
● Property prices: Properties in Notting Hill can range from £1.1 million to over £10 million, depending on location and size.
● Cultural heritage: Its artistic heritage, along with theatres and galleries, makes it a desirable spot for investors who want to live in a neighbourhood that reflects history and contemporary culture.
Belgravia: Timeless Elegance
Belgravia, one of London’s most elegant neighbourhoods, features private garden squares, neoclassical architecture and high-end retail. Its proximity to top schools and embassies attracts investors seeking security, privacy and a refined lifestyle.
● Property prices: With an average property price of £2.75 million, Belgravia remains one of London’s most stable luxury markets.
● Exclusive living: Belgravia is renowned for its exclusivity, making it highly attractive to those who want to be at the centre of high society while maintaining a low profile.
Market Data and Investment Trends
Understanding the market in these sought-after areas is crucial for potential investors.
In Q4 2024, the total turnover for prime real estate in central London was £1.59 billion, with significant interest from international buyers.
Across these luxury suburbs, the average rental yield stands at around 4.5%, with properties in Mayfair and Belgravia offering some of the highest returns due to their high desirability.
● ROI trends: Prime properties in areas like Chelsea and Marylebone have shown consistent year-on-year returns of up to 5%, making them solid choices for long-term investors.
● Buyer demographics: A growing number of international buyers from the Middle East, the US and Europe are making their way to these neighbourhoods, further driving demand for high-end properties.
The Future of Luxury Real Estate Investment
The future of lifestyle-driven luxury property investment looks promising, with high-end buyers seeking financial returns and a curated lifestyle.
As more buyers are drawn to these exclusive neighbourhoods, demand rises due to personal preferences and investment potential. These areas are poised to remain at the forefront of London’s luxury real estate market.
Charles Whitehead, Director of Pearl Lemon Properties, has more than 14 years of expertise in luxury buy-to-let properties and high-end flips, providing clients exclusive investment strategies to further enhance their property portfolios.
Records keep falling in 2025 as harbourfront, beachfront and blue-chip estates crowd the top of the market.
A 30-metre masterpiece unveiled in Monaco brings Lamborghini’s supercar drama to the high seas, powered by 7,600 horsepower and unmistakable Italian design.
Records keep falling in 2025 as harbourfront, beachfront and blue-chip estates crowd the top of the market.
Australia’s luxury property market is once again reaching dizzying heights. After a brief slowdown, national home values have surged to new records in 2025, and nowhere is that more evident than at the top end of town.
While median prices are rising across most capital cities, the ultra-prestige segment is seeing even sharper growth, with trophy homes fetching never-before-seen sums.
Demand for harbourfront, beachfront, and blue-chip inner-city estates remains intense, driven by a mix of local billionaires, global buyers and intergenerational wealth.
This year alone, Australia’s residential record has been rewritten, with sales surpassing $130 million, and even an apartment now holding the crown as the nation’s most expensive dwelling.
From Sydney’s Point Piper to Melbourne’s Toorak, Brisbane’s riverfronts to Perth’s Golden Triangle, these exclusive enclaves continue to define the country’s property elite.
We’ve taken a closer look at the most expensive houses across Australia’s largest capitals, the landmark sales that have set new benchmarks, and the homes that could challenge those records if they ever hit the market.

Sydney
House Price Record: $130 million
Residential Record: $141.5 million
Sydney’s harbour has always commanded the city’s highest price points, with Point Piper the main epicentre.
For years, the residential house price record was held in Point Piper. First, Atlassian billionaire Scott Farquhar spent a record $71 million on Elaine, the Seven Shillings beachfront estate that had been in the Fairfax family for generations.
That 2017 sale held the top spot until the following year, when Farquhar’s Atlassian co-founder Mike Cannon-Brookes spent $100 million on Fairwater next door, following the death of Lady Mary Fairfax.
The grand heritage-listed mansion dates back to the early 1880s and sits on 1.12 hectares, far larger than Elaine, which is just shy of 7,000 sqm.
The Fairwater sale has only been topped twice. Last year, Farquhar purchased Uig Lodge for $130 million, one of the highest homes in Point Piper, with sweeping views of the harbour.
In turn, he sold Elaine for the same amount to a consortium led by tech entrepreneur Patrick Shi, CEO of Acce Investments Group. The group reportedly intends to subdivide the 7,000 sqm parcel into four blocks for new trophy homes.
There are several harbourfront properties that could challenge the record should they ever transact. This year, Aussie John Symond reportedly turned down offers exceeding $200 million for his home, colloquially known as “Aussie Stadium.”
The four-level residence, one of only three on Wolseley Road’s Windmill Point, took eight years to build and features six bedrooms, an eight-car garage, a 22-seat theatre, and a 2,500-bottle wine cellar.
Another contender is the Vaucluse waterfront compound owned by Menulog founder Leon Kamenev. Kamenev spent $80 million on the land alone in 2016, four amalgamated blocks totalling 4,200 sqm, before demolishing the existing homes to create a mega-mansion that cost more than $30 million to construct.
Meriton founder Harry Triguboff’s Wentworth Road property, also in Vaucluse, would likely compete for top spot. He first bought a block on the prized waterfront street in 1983 and acquired the adjacent property in 1998 to create over 5,200 sqm.
The Packer family compound could return the record to Bellevue Hill if it ever sold. Sir Frank Packer began assembling the estate, Cairnton, in 1935; his son Kerry added further titles through the 1980s and 1990s. The property now spans 1.1 hectares across Kambala and Victoria Roads.
The aforementioned Fairwater would almost certainly exceed $130 million today, given its larger harbourside footprint compared to Elaine.
Sydney’s highest property price, however, isn’t a house, it’s a penthouse. The One Sydney Harbour penthouse in Barangaroo sold off the plan in 2019 for $141.55 million. The three-level residence spans over 1,600 sqm and includes nine bedrooms, a private rooftop pool, spa, and gym.

Melbourne
House Price Record: $130 million+
In Melbourne, Toorak is the equivalent of Point Piper. The rich-lister suburb home to the nation’s highest concentration of billionaires, including Lindsay Fox, John Gandel, and Solomon Lew.
The highest price achieved, though yet to settle, is for Coonac, the 1867-built mansion reportedly sold earlier this year for around $130 million. It was the longtime home of billionaire developer Paul Little and his wife, University of Melbourne Chancellor Jane Hansen.
While Coonac sits on Clendon Road, alongside the Myer family’s Cranlana compound, currently seeking around $100 million, Toorak’s most consistently expensive street is St Georges Road.
It previously held the Victorian record when crypto billionaire Ed Craven bought the long-abandoned “Ghost Mansion” for $80 million in 2022. He has since demolished the structure and is set to build a new luxury residence on the vast 7,187 sqm site.
Other notable St Georges Road sales include Blair House, which fetched $74.5 million in 2022 when purchased by tech entrepreneur Grant Rule.
Outside Toorak, billionaire Anthony Pratt’s Raheen estate in Kew remains one of the state’s most valuable homes. The heritage-listed Italianate mansion, built in the 1870s for Edward Latham of Carlton Brewery, has been in the Pratt family since 1981 and was recently refurbished by Anthony following his father Richard’s passing in 2016.

Brisbane
House Price Record: $23 million
The Brisbane record was set earlier this year when BWC Group construction boss Brett Walker sold his Ascot home for $23 million.
Walker had bought the 1930s Queenslander from Ray White Chairman Brian White in 2021 for $10 million and spent another $7 million on extensive upgrades.
The 1920s home with six bedrooms sits on a private 3,035 sqm block with a championship-size floodlit tennis court, swimming pool, and cricket pitch.
The sale comfortably surpassed the previous record, set in 2023 when the 1890s waterfront Amity House in New Farm sold for $20.5 million.
New Farm also holds the city’s apartment record, set this year when coal baron Matthew Latimore, founder of M Resources, spent $17.5 million on a two-level penthouse atop the Cutters Landing building on Refinery Parade. The 740 sqm residence includes a sauna, steam room, ice bath, and spa.
There had been suggestions the penthouse atop the Pier building in Newstead would sell for $20 million, but it ultimately settled for $16 million.
Queensland’s priciest homes, however, sit beyond Brisbane. The state record was set earlier this year when DISSH fashion owners Lucy Henry-Hicks and Mitchell Lau purchased three adjoining beachfront properties for $40 million on Palm Beach’s Jefferson Lane.
Some don’t consider it a record, given it was an amalgamation. If it wasn’t to be a record, the highest price is $34 million, in Sunshine Beach. Webb House was bought by Peter Tighe, Non-Executive Chairman of AuKing Mining and part-owner of champion mare Winx, in 2021.
Western Australia
House Price Record: $56 million
Western Australia’s luxury market has surged. According to Knight Frank’s Prime Global Cities Index, Perth ranked 16th globally in Q1 2025 for luxury property price growth, rising 3.8 per cent over the year to March.
The priciest homes typically cluster in Dalkeith, Mosman Park, and Peppermint Grove. The state’s record was set when Mineral Resources co-founder Chris Ellison purchased a Mosman Park residence on Saunders Street for $56 million.
That same street saw another notable sale this year, a 2016-built luxury home with dual Gaggenau and Sub-Zero kitchens, a solar-heated magnesium pool, 600-bottle wine cellar, 13-person lift, and panoramic river views, for $22.75 million.
Many of Perth’s top-end sales occurred in the post-GFC mining boom, though some values later softened.
In 2011, Mineral Resources co-founder Steve Wyatt paid $39 million for a Dalkeith mansion; it resold in 2020 for $27.5 million to entrepreneur Danny Pavlovich and his wife, Suza.