INVESTORS FLIP THE SCRIPT TO HELP FIRST HOME BUYERS - Kanebridge News
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INVESTORS FLIP THE SCRIPT TO HELP FIRST HOME BUYERS

Investors are registering to help first home buyers own sooner while strengthening their own portfolios.

By Felix Yim
Tue, Apr 8, 2025 10:01amGrey Clock 3 min

For years, first-time home buyers have blamed investors for locking them out of the market, snapping up properties, and driving prices sky-high.

But a groundbreaking Rent-to-Sell scheme is flipping the script—turning investors into key allies, helping renters break free from the cycle and step onto the property ladder.

New data from PublicSquare reveals that 500 investors per month indicate their willingness to volunteer their properties, offering a much-needed lifeline to aspiring homeowners struggling to save for a deposit in NSW and QLD.

This groundbreaking model is helping first-time home buyers break free from the rental cycle by turning typical investment properties into a structured pathway to ownership.

Investors, who often face criticism for driving housing demand, are now making homeownership possible—while securing a 50% boost in rental returns and a guaranteed future sale price.

“There’s always been this battle between first home buyers and investors, but this model is proving they can work together,” said Dean Arnold, CEO of PublicSquare.

“We’re seeing investors who were once viewed as the enemy now giving renters the best shot they’ve ever had at owning their own home.

“It’s a win-win—investors get higher returns and a secure exit strategy, while first home buyers get a genuine pathway to ownership without needing a massive deposit upfront.”

With demand skyrocketing, there is now a three-month waitlist for investors eager to participate in the program, which is exclusive to NSW and Queensland. Meanwhile, thousands of pre-approved homebuyers are waiting for their chance to move in and begin their journey toward homeownership.

Making Homeownership Achievable

PublicSquare’s Rent-to-Buy model is proving to be a game-changer in a housing market where many Australians feel locked out.

First home buyers can move into a property with just 1.1% of the valuation upfront—a fraction of a traditional deposit. Instead of struggling to save while renting, tenants pay an additional 50% in rent each week, which goes directly toward their deposit.

Over time, this structured approach helps renters build savings while locking in a pre-set purchase price range, shielding them from future property price hikes.

The program ensures that only financially capable applicants are approved.

In New South Wales, only 41% of applicants meet the eligibility criteria, meaning they can afford both market rent and the additional deposit-building rent premium.

In Queensland, just 28% of applicants qualify, highlighting the program’s commitment to responsible homeownership.

The Investor Shift

With 30% of Australians now owning an investment property and the ATO reporting that 60% of these properties don’t generate enough rent to cover mortgage repayments and upkeep costs, the Rent-to-Buy model is changing the way property investment works. Investors who take part in the program benefit from:

  • 50% higher rental income, providing immediate financial relief while helping first home buyers.
  • Guaranteed future sale price range, giving certainty for both investors and buyers.
  • Long-term, committed tenants, as renters are future homeowners who treat the property as their own.
  • Portfolio growth opportunities, using increased rental income to secure more investments.

Arnold says the overwhelming demand shows the model is working.

“We’ve got over 45,000 eager homebuyers ready to take their first step toward ownership. Investors are recognising they don’t have to be seen as the bad guys—they can be the ones giving renters a real shot at owning their home, while securing their own financial future,”  he said.

A New Era 

Instead of waiting years to save a deposit while paying ever-rising rent, first home buyers now have an opportunity to move in and gradually secure their home while avoiding skyrocketing property prices. Meanwhile, investors have a sustainable way to expand their portfolios and ensure steady, reliable rental income.

“This is about flipping the narrative,” Arnold said. “For once, investors and first home buyers aren’t on opposite sides—they’re working together. Rent-to-Buy is proving that investors don’t have to be the villains of the housing market; they can be the reason renters finally become homeowners.”

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The US housing market remains under pressure as high mortgage rates continue to weigh on affordability and demand. Industry leaders say 2026 has been one of the toughest years for home sales, with slower price growth, weaker mortgage activity, and fewer buyers entering the market. However, experts say reduced competition and more price cuts could create opportunities for well-prepared buyers.

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The typically busy spring season for the housing market was a dud, and the summer isn’t looking much brighter.

Housing services companies like Zillow Group and Rocket RKT +3.78% were loud and clear last week on earnings calls: Rocket CEO Varun Krishna called the quarter through June “one of the toughest spring housing markets in years.”

Jeremy Hofmann, Zillow’s chief financial officer, said on a conference call that the company predicted earlier this year that the market for mortgages would be flat. “We actually now think it’s going to be down low-to-mid-single digits,” he said.

The rest of 2026 will remain challenging for mortgage origination volume, says KBW analyst Bose George. The question now is what happens in 2027. “If mortgage rates remain [around] 6.75%, I think that’s going to be challenging even for next year,” he says.

But what’s bad news for mortgage companies could be a positive for bargain hunters. Buyers can expect prices to grow more slowly—or mildly decline—with less competition as long as mortgage rates remain unpredictable.

Mortgage rates at the beginning of the year were solidly below year-ago levels, notes Zillow senior economist Kara Ng. But they surpassed last year’s levels recently, she adds, referencing Freddie Mac’s weekly survey of 30-year fixed mortgage rates. Last week’s reading, at 6.69%, was higher than year-ago levels for the first time in 2026.

“From the affordability point of view, it’s going to get more challenging in the second half of the year,” she says. “And when affordability gets more challenging, that impacts sales and home price appreciation.”

Mortgage application data tracked by the Mortgage Bankers Association has cooled since the beginning of the year. The trade group expects that the number of mortgage originations in the remaining two quarters will lag behind last year’s levels, after exceeding 2025 levels in the first half.

Rocket’s early-stage data—which the company told Barron’s it derives from its brokerage Redfin, demand for its mortgage products, and signs in its servicing portfolio that a homeowner is preparing to refinance or move—“leads us to expect the third quarter mortgage market to be smaller than the second,” Chief Financial Officer Brian Brown, said on the company’s call. He added that such an occurrence is “something the industry has not seen since 2022.”

Prices will be about flat nationally, Ng says. Zillow’s most recent forecast, which shows how values are expected to change in the year ending June 2027, show them dropping in roughly half of the 100 largest U.S. metros for which data is available.

Buyers aren’t rushing in at a time when mortgage costs are rising and unpredictable. But those with the right combination of patience and cash could stand to benefit. “If you are financially qualified to buy a starter home, you are facing less competition and you’re more likely to get a price cut,” Ng says.