RUNNING HER OWN BUSINESS AT 23. HOW MONIQUE IS BEATING THE TRADE SHORTAGE ONE BRICK AT A TIME
By Robyn Willis
Wed, Aug 24, 2022 1:06pm
3 min
3 min
When Monique Juratovac swapped her make up brushes and hairdryer for a brickie’s trowel three and a half years ago, she had no idea she would find herself in the middle of a tradie drought.
This week, the Housing Industry Association reported that Australia is in the midst of a building bonanza, with more than 100,000 homes under construction. But the high demand and COVID related issues have meant that the worker shortage is at its worst since records began.
The biggest demand is for bricklayers, carpenters and roof tilers.
For 23-year-old Ms Juratovac, who started her own business MJ Bricklaying last week, it’s meant there’s plenty of work on the ground.
“I have had quite a few people message me to do private jobs,” she said. “I have always done more housing (than commercial sites) and that’s what I prefer. But I’ll always help out people close to me.”
Perth-based Ms Juratovac became a bricklayer after qualifying as a hairdresser and then a make up artist before making the switch to the building site.
“I left school quite young after being bullied and hairdressing was the avenue most girls went down – my older sister was a hairdresser,” she said. “I did three years of study but I wasn’t happy so I did a Certificate III in make-up. But that didn’t help. I needed a change.”
After investigating a number of trades, and a day’s trial on a building site, she was hooked.
“I was talking to mum about it and she said to give it a go. I did a day’s free trial on site and I fell in love with it.
“I love the whole atmosphere. I don’t have to do my make up to go to work, I can just roll out of bed. I get along with the boys so well – we have banter and it doesn’t even feel like work some days.”
Ms Juratovac (pictured below) also tested her skills against the best in her region.
“I won the WorldSkills Regional Bricklaying Competition in 2019,” she said. “I didn’t expect to win it. I was prepared for the worst but they said I’d won. Then they said I was the first woman to win and I started to cry.”
She has also won Apprentice of the Year – twice.
General manager international marketing for Brickworks, Brett Ward, said Western Australia, where Ms Juratovac works, is suffering the longest waits for bricklayers, with delays of up to 12 weeks, but all states are under the pump. Brickworks is working with the Australian Brick and Blocklaying Training Foundation to attract more apprentices into the industry.
“There are apprenticeships available – we have 30 available in WA right now,” he said. “It’s a major campaign to align the apprenticeship scheme with the major builders. It’s something we are working on all the time but we are competing against tech based jobs. Bricklaying is not seen to be as cool but you can run your own jobs and be your own boss.”
As long as you enjoy physical work, Ms Juratovac says bricklaying is a satisfying – and in demand – career. And these days, she’s calling the shots on site.
“It feels good. It’s scary and stressful but once you get your head around it, it’s good,” she said. “People are listening to me a lot more. Before they’d ask one of the boys but now that I am paying the wages, they’re listening to me.”
MOST POPULAR
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
Meta is betting on a human-first AI future, but growing legal battles and declining public trust are putting Mark Zuckerberg’s vision to the test.
By Adam Levine
Thu, Aug 13, 2026 3 min
3 min
“Call us optimists. Call us dreamers. Call us whatever the hell you want, but we’re betting on people, and we like those odds. The future is for everyone.”
That ad copy is from the voice-over of a July Meta Platforms META -3.38%.
spot that’s been part of a public-relations blitz to position Meta as the humanist AI company. The message was undercut by the ad’s inclusion of David Bowie’s “Five Years,” a brooding 1972 song about an impending apocalypse. But this week CEO Mark Zuckerberg left no ambiguity, publishing a 6,500-word manifesto—about 10 times the length of this newsletter—with a title that echoed the ad: “The Future is for Everyone.”
That seems to be Meta’s new tagline. In light of sinking public opinion and the company’s thousands of lawsuits from states, school districts, parents, and users, Meta’s public relations have been defensive. This push represents a return to offense, with a chance to distinguish Meta’s approach to AI from other labs like OpenAI, Anthropic, or SpaceX SPCX +9.65%.
“It is surprising that the discourse from many developing AI is so filled with doom,” Zuckerberg wrote. “I do not understand why anyone who believes that AI will eliminate most jobs and much of humanity’s relevance would rush to build that future.”
Zuckerberg frames what sort of future we build with AI as the central issue of our time. “We believe that delivering superintelligence to everyone is the way to answer this question,” he says. “This has the potential to begin a new era of personal empowerment where individuals can use this powerful new capability to reach their full potential, pursue their interests, and improve their lives and the world more than ever before.”
The flood of words belies the situation on the ground in mid-2026. Americans, at least, have a love-hate affair with social media. A November Pew Research Center poll reported that 71% of U.S. adults used Facebook, and 51% used Instagram. Worldwide, 3.6 billion people use at least one Meta app every day.
But in a Reuters/Ipsos poll conducted in July and August, 61% of respondents said they wanted more government oversight of social media, and two-thirds supported laws to keep children under 16 years old off the platforms. When it comes to Meta in particular, in the 2026 Axios Harris 100, an annual poll about corporate reputation, Meta placed 96th out of 100. It’s only above two other social media companies, Chinese ultracheap retailer Temu, and Spirit Airlines, a defunct air carrier. Regarding ethics, Meta came in last, and it was only ahead of TikTok in trust.
The steady drip of headlines in the teen social media trials isn’t helping. Last week, Meta lost a judgment in New Mexico state court that raised their liability in that relatively small jurisdiction to nearly $1 billion dollars. On Wednesday, jury selection began for a federal case with four states suing Meta over addictive product design, and false marketing that said its platforms were safe for teenagers. In July, Meta claimed that the states are asking for a total of $1.4 trillion in damages, in addition to design changes in the apps. This is part of a multidistrict litigation, where thousands of federal trials with social media defendants are coordinated in Judge Yvonne Gonzalez Rogers’ district courthouse in Oakland, Calif.
There is a separate such group of thousands of cases in California state court, mostly with individual plaintiffs. The steady drip of bad headlines from the courts will continue unless Meta decides to settle en masse.
Meanwhile, in the second quarter, Meta booked “$2.40 billion of charges related to legal proceedings,” according to its quarterly filing. That may be just the beginning.
Zuckerberg spent 6,500 words getting his utopian message out, but I can sum it up in two: Trust us. The evidence is that Meta has a long way to go to win back that trust.
