The 20-Something Employees Who Want Feedback to Be Gentle

The oldest members of Gen Z are about to turn 30, yet companies are devoting more time and resources than ever to figuring out how to give this manager-befuddling generation better direction. For help, they are turning to a cottage industry of multigeneration-workplace consultants and even artificial-intelligence bots, while ripping up the script for what used to be once-a-year evaluations.

All of it is a departure for leaders who rose through the ranks in an era devoid of so much thought to effective coaching and criticism. “When I started my first job, I got a performance review a year later, and that was just expected,” said Adam Coyne, chief administrative officer at research and analytics firm Mathematica, which has shifted from annual reviews to quarterly, two-way check-ins for new junior hires.

“This is a group that wants a lot more real-time feedback,” added Coyne, 55.

It is a message managers say they are getting nonstop from surveys and all-hands meetings, not to mention the universities and colleges preparing graduates for the white-collar world of work: Used to the immediate validation of social-media likes and comments, even instantly posted grades, this generation of workers craves clear, frequent direction—and they feel disoriented and anxious when they don’t get it.

Gallup data suggest companies are still struggling to get the hang of it. Younger workers report some of the biggest drops in engagement at work over the past five years. Not knowing where they stand appears to be a big factor. The share of Gen Z and younger millennials who strongly agreed with the statement, “I know what is expected of me at work,” fell 9 points to 42% in surveys between 2020 and 2025.

That doesn’t mean they need the effusive praise that many managers claim they do, some 20-something workers say. “I personally dislike this style,” said Nathan Luckock, a 20-year-old engineer at an AI startup. More effective, he said, is just “pointing out mistakes and then offering a solution.”

That sounds familiar to Lindsey Pollak, a multigenerational workforce expert and executive coach, who says she coaches bosses to be as specific as possible. Instead of “be more responsive,” for instance, she suggests “need to hear from you within an hour of receiving an instruction.”

At Mathematica, Chief Executive Paul Decker said the firm switched to more frequent check-ins in part because so many new entry-level hires were peppering supervisors with questions like: “How am I doing?” and “What does the next level require?” At staff meetings, younger workers often questioned why things were done the way they had always been done.

That included things like “waiting months to learn whether you’re meeting expectations,” he said.

KPMG executives said they, too, began giving their younger workers more frequent assessments on skills like critical thinking and adaptability last year after interns said they wanted to hear more often how their skills were coming along. The firm wanted to “make sure that we scratch the itch,” said Jason LaRue, vice chair of talent and culture at KPMG’s U.S. practice.

Some managers are getting feedback on giving feedback from bots.

Joe Hirsch, a corporate speaker and author of “The Feedback Fix,” recently used an AI coaching platform to work with a tech-company manager on her delivery. She had been frustrated that one of her junior reports wasn’t grasping her pointers on pitching clients, so she role-played the conversation with the AI coach.

The problem, the bot advised, was that she wasn’t giving the employee enough context for why she wanted things done a certain way. “Let’s connect so I can share more about our approach and get your take on it,” it suggested she say.

That did the trick when she tried the approach in real life. “The advice finally landed,” Hirsch said.

Even a few, clear bullet points work, said Valerie Chapman, the 27-year-old founder and CEO of Ruth AI, a career strategist platform for women. “My generation likes to get feedback so that they know how they should adjust.”

She recalls getting bullet-pointed direction when she worked as a strategic growth partner at real-estate company Compass a few years ago. The feedback started with praise before offering pointers.

“It would be, ‘Great job. Here are some things that you could do next week,’” she said. “If that comes in on a Friday, then my Gen Z brain knows exactly what I need to do on a Monday.”

Mike Ekbundit, director of GE Appliances’ engineering programs, said he has tried to make performance discussions with younger workers in rotational programs two-way dialogues rather than top-down critiques. So he revised online evaluations to include prompts for managers to ask questions like “Did you like the assignment leader?” and “Was it too much work?”

Managers are also asked to assess the program participants on nine different categories, like innovation and resilience, while employees are prompted to list their top strengths and weaknesses.

“I need high customer satisfaction to retain this highly sought-after talent, and this is part of how I get it,” he said.