Companies Have a Solution for the Skilled Trade Shortage: More Women - Kanebridge News
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Companies Have a Solution for the Skilled Trade Shortage: More Women

More women are entering the skilled trades, taking on roles in construction, welding and engineering, attracted by high-paying jobs and growing career opportunities. As companies introduce better benefits, greater flexibility and more inclusive workplaces, women are reshaping traditionally male-dominated industries.

By Te-Ping Chen
Mon, Nov 2, 2026 9:07pmGrey Clock 4 min

Sammy Cossairt has tried call center work, waiting tables and hoisting concrete. She prefers hoisting concrete.

The 36-year-old tower crane operator in Nashville, Tenn., who works 12-hour shifts, helps lift and move rebar and buckets of concrete from a perch often hundreds of feet in the air. This isn’t what she envisioned when she received a liberal arts associate degree more than a decade ago, but after nearly a decade on the job, she feels at home in her crane.

“I’m out in the sun, making my mark on the world,” said Cossairt, who makes $120,000 a year. “I think more women would love to get in and make men’s money doing this work, if they only knew.”

The skilled trades have long been a boy’s club. But more women are breaking in, drawn by well-paying jobs that are in high demand. To keep them coming, many companies are courting women like Cossairt through new benefits and perks, including paid maternity leave and more flexibility. They are also trying to create a more welcoming work environment while cracking down on off-color jokes and catcalls on male-dominated jobsites.

The federal government tracks female participation in fields such as construction, and installation and repair, which includes jobs such as plumbers, carpenters and auto technicians. As of last year, women made up about 4.4% of those workers. But they have made mostly steady gains, with that figure rising from 2.9% a decade earlier.

At Universal Technical Institute’s campus in Exton, Pa., career services director Katie Yurick said women are enrolling partly because the industry has grown more tech-infused. Automotive technicians can hook up cars to computers for diagnosis, and plenty of in-demand jobs—such as welding and electrical work—can trade as much on brains and attention to detail as brawn.

“These jobs aren’t even dirty jobs anymore,” said Yurick, adding that she has also heard from employers who say they are trying to hire women, believing they possess high maturity levels and are detail-oriented.

UTI’s student body, which spans 17 campuses across the U.S., is now 8% female, quadruple what it was five years ago. In some areas, such as collision repair and auto refinishing, that figure is even higher, at 19%.

A student wearing safety gear in a Universal Technical Institute training program.
A student in a Universal Technical Institute training program. Universal Technical Institute

“Our industry needs this workforce,” said Maja Ericksen, executive vice president at construction company Mortenson, which in 2024 began offering 12 weeks of paid leave for birth mothers in its skilled workforce. More than 10% of Mortenson’s skilled workforce is now female, up from 7% a decade ago.

“There aren’t too many careers you feel are AI-proof, and being in the skilled trades is one that isn’t going away,” Ericksen said.

Women have broadly outperformed men in the labor market in recent years. This partly reflects booming growth in fields that traditionally employ more women, such as healthcare and social assistance, while women also are making inroads in traditionally male-dominated jobs.

Kym Gardner, 39, a project engineer in Charlotte, N.C., said that as a child, she never thought about working in the field. Her mother was a teacher, her father a computer analyst. “No one really talked about it, it wasn’t considered to be a career,” she said. “The expectation was to go to college.”

But in high school, she grew interested in architecture, found a construction mentorship program and quickly fell in love with seeing buildings rise from the ground up. Now the mother of three children, including a 5-month-old, starts her days on site and works remotely in the afternoons—flexibility she said helps give her peace of mind and ensures she doesn’t have to sacrifice her caregiving duties.

Her company, Turner Construction, is growing fast and needs all the workers it can get, said president Abrar Sheriff. The company hit $29 billion in revenue last year and expects around $35 billion this year, fueled in part by work on data centers. More worker flexibility, including creature comforts such as heated and cooled bathrooms with running water on worksites, or regularly cleaned breakrooms, are part of the pitch.

“We need more people to come into our industry,” Sheriff said.

Elsewhere, construction company Skanska has taken steps such as ensuring female employees have correctly sized gloves, helmets and work boots, rather than forcing them to make do with male-sized gear. Deila Ray, who spent a decade as a pipe welder and now teaches the trade in high school, said she had to shrink her own gloves with fire when she started in the industry.

Skanska this year also started mandating inclusivity for all its team leaders, encouraging them to be more aware of different workers’ needs, said Ayesha Adams, who joined Skanska in 2023 as its inaugural director of culture and engagement.

“You can get people all day, but how do you keep them here?” Adams said.

Some states are trying to make work in the trades more accommodating for women. Both Washington and Illinois, for example, have in the last few years passed laws requiring nursing rooms for mothers on construction sites, as well as refrigerators to store breast milk, flexible break schedules and access to water for cleaning.

Tower crane operator Sammy Cossairt inside the cab of a crane.
Cossairt works 12-hour shifts, helping lift and move rebar and concrete. Travis Harakal/Maxim Crane Works

Construction companies are also tackling another issue: workplace harassment. At Turner, senior leaders there get on a call within four hours of any incident being reported. In one recent case in Texas, a subcontractor’s entire project crew of around a dozen men were replaced when that company couldn’t identify who had written derogatory graffiti about female employees, said Sheriff, Turner’s president.

Part of the challenge is that it doesn’t take aggressive comments to make a jobsite feel hostile, said Rebecca Heustess, 42, a tile foreman who makes $65,000 a year in Henry, S.D. Even after 20 years in the trades, she said she regularly encounters men who patronize her or ignore her instructions.

Still, she said she has thick skin and that the jobsite culture has slowly improved. She also loves the work.

“When I leave a job, it’s this beautiful shiny sparkly project that I know will be there for years to come,” Heustess said. “It’s super fulfilling.”

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Surging demand from AI data centres has driven flash memory prices up fivefold over the past year, giving suppliers such as Kioxia greater leverage over Apple. The shift is increasing storage costs for the iPhone maker, putting pressure on profit margins and contributing to higher prices across its product lineup.

By Rolfe Winkler
Thu, Oct 29, 2026 3 min

During a ride in a Southern California desert, sales executive Scott Nelson stopped his dirt bike, pulled out a rifle and shot his old iPod.

Nelson sold flash storage to Apple AAPL -0.94%decrease; down pointing triangle and hated feeling like he always got the worst end of the deal. His Japan-based manufacturer, Kioxia, had little leverage. Apple was the world’s biggest buyer of flash—the chips in iPhones that store photos, music and apps—and used its position to squeeze every cent from suppliers. Apple bullied flash makers into opening their books so it could monitor sales, making sure no one else got a better deal.

Kioxia and other flash makers stewed as Apple paid them pennies for flash storage that the iPhone maker resold to customers for dollars. The disparity in bargaining power had galled Nelson, who used Android phones in protest.

Nelson kept the broken pieces of his iPod, the first Apple device to use flash. They sit on his desk and hold a special reverence now that the tables have turned.

In the past year, demand by AI hyperscalers has quintupled prices for flash, according to research firm TechInsights, opening a new era for Kioxia and other suppliers. Two years ago, Apple bought nearly twice the flash storage of Microsoft, Amazon, Meta and Google combined, according to TechInsights estimates. Hyperscalers are now buying double Apple’s share.

Flash memory suppliers and their sales teams privately expressed their glee at Apple’s comeuppance during chitchat at the industry’s largest conference this summer in Santa Clara, Calif. AI deals have given Kioxia sales executives and other flash suppliers new leverage to charge Apple higher prices.

Meta, Microsoft and Amazon signed contracts with Kioxia this year to secure long-term supply by committing to higher prices. The contracts protect Kioxia’s profits if the market turns. The company declined to comment.

Hyperscalers can afford to pay more. Flash storage is a smaller part of building a data center than making an iPhone, and accounting rules allow companies to spread the cost over years.

Apple is expected to spend $25 billion on flash storage this year for about the same amount it bought for $6 billion in 2025, according to estimates by TechInsights. Tim Cook, Apple’s executive chairman, compared escalating memory chip prices to a “100-year flood.”

Yet Apple had ignored analysts’ warnings and was caught off guard, said people familiar with the company’s procurement practices.

Company executives believed they knew the market better than anyone else, the people said. Flash that cost $68 a gigabyte in 2005 had fallen to a nickel by 2023. Now, demand by the AI industry has lifted the price to more than 30 cents a gigabyte, a 550% jump, threatening Apple’s steep profit margins from selling extra storage.

Buyers of the iPhone 17 Pro paid Apple $200 last year for double the storage of its 256-gigabyte base model. The extra storage at the time cost Apple $15 and has since shot up to $66, according to an analysis by The Wall Street Journal.

Storage upgrades for iPhone 17 Pro (2025) versus iPhone 18 Pro (2026)

“Apple has historically driven a very hard bargain with memory suppliers,” said Walt Coon, an analyst at TechInsights. “And there’s no shortage of satisfaction among suppliers now that the balance of power is shifting.”

“We’ve worked with many of our suppliers for decades, and we deeply value their partnership over the years,” Apple said in statement. “We look forward to continuing our important work together.”

A buyer at the Apple store on Fifth Avenue in New York City last month.
A buyer at the Apple store on Fifth Avenue in New York City last month. Vanessa Carvalho/ZUMA Press

Apple recorded an average gross profit of more than 80 cents for every dollar it charged iPhone and iPad buyers for extra storage since it first released those devices through 2025, the Journal found. For Mac computers sold since 2010, it averaged nearly 80 cents.

In recent months, Apple raised prices for nearly all of its products. Prices rose an average of 13% for iPhones, an increase that included older models which typically get a price cut.

Price, change from Fall 2025 to 2026

The question for Apple is whether consumers will react to the higher prices by keeping their iPhones longer or whether they will continue to buy at their usual pace. For flash-storage makers, the question is when—or if—Apple will regain its flash-market leverage.

“It’s been a love-hate relationship between Apple and the flash industry,” said Mark Newman, an analyst with Bernstein Research. Apple has sustained the manufacturers for years, he said, but its power to cap prices, while beneficial to shareholders, left suppliers feeling “screwed.”

Commitment-phobe

In 2001, engineers at Kioxia, then called Toshiba, showed two Apple executives a 1.8-inch-diameter, 5-gigabyte hard drive they had developed but didn’t yet know what to do with.