When Monique Juratovac swapped her make up brushes and hairdryer for a brickie’s trowel three and a half years ago, she had no idea she would find herself in the middle of a tradie drought.
This week, the Housing Industry Association reported that Australia is in the midst of a building bonanza, with more than 100,000 homes under construction. But the high demand and COVID related issues have meant that the worker shortage is at its worst since records began.
The biggest demand is for bricklayers, carpenters and roof tilers.
For 23-year-old Ms Juratovac, who started her own business MJ Bricklaying last week, it’s meant there’s plenty of work on the ground.
“I have had quite a few people message me to do private jobs,” she said. “I have always done more housing (than commercial sites) and that’s what I prefer. But I’ll always help out people close to me.”
Perth-based Ms Juratovac became a bricklayer after qualifying as a hairdresser and then a make up artist before making the switch to the building site.
“I left school quite young after being bullied and hairdressing was the avenue most girls went down – my older sister was a hairdresser,” she said. “I did three years of study but I wasn’t happy so I did a Certificate III in make-up. But that didn’t help. I needed a change.”
After investigating a number of trades, and a day’s trial on a building site, she was hooked.
“I was talking to mum about it and she said to give it a go. I did a day’s free trial on site and I fell in love with it.
“I love the whole atmosphere. I don’t have to do my make up to go to work, I can just roll out of bed. I get along with the boys so well – we have banter and it doesn’t even feel like work some days.”
Ms Juratovac (pictured below) also tested her skills against the best in her region.
“I won the WorldSkills Regional Bricklaying Competition in 2019,” she said. “I didn’t expect to win it. I was prepared for the worst but they said I’d won. Then they said I was the first woman to win and I started to cry.”
She has also won Apprentice of the Year – twice.

General manager international marketing for Brickworks, Brett Ward, said Western Australia, where Ms Juratovac works, is suffering the longest waits for bricklayers, with delays of up to 12 weeks, but all states are under the pump. Brickworks is working with the Australian Brick and Blocklaying Training Foundation to attract more apprentices into the industry.
“There are apprenticeships available – we have 30 available in WA right now,” he said. “It’s a major campaign to align the apprenticeship scheme with the major builders. It’s something we are working on all the time but we are competing against tech based jobs. Bricklaying is not seen to be as cool but you can run your own jobs and be your own boss.”
As long as you enjoy physical work, Ms Juratovac says bricklaying is a satisfying – and in demand – career. And these days, she’s calling the shots on site.
“It feels good. It’s scary and stressful but once you get your head around it, it’s good,” she said. “People are listening to me a lot more. Before they’d ask one of the boys but now that I am paying the wages, they’re listening to me.”
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
As AI productivity trackers reshape workplace evaluations, employees are learning how to manage calendars, activity levels and AI usage to ensure their contributions are recognized.
What’s more important than being a good employee right now? Looking like a good employee in the eyes of AI productivity trackers that more managers are using to evaluate their teams.
Employee-monitoring systems are especially popular at tech companies and are also used by other white-collar firms that want to probe how people spend company time. The scary thing: You might not even know you’re being watched because many states don’t require disclosure.
Metrics can include performance data that is undoubtedly relevant, such as sales results. But it also can employ dubious proxies like keyboard strokes and how often your computer screen goes into sleep mode.
We generally accepted, or at least understood, heightened surveillance during the work-from-home era. Back then it seemed reasonable for bosses to keep tabs on employees they couldn’t see.
Yet the oversight has only escalated, and tensions are rising, too.
A group of former Meta Platforms employees alleges in a lawsuit that the company used a “constellation of internal artificial-intelligence systems” when it began laying off about 10% of its workforce in May. Meta says humans make termination calls.
However that case shakes out, a couple of things are clear. Companies eager to gauge which employees are locked in now have sophisticated AI monitoring systems at their disposal. And they believe they have leverage in a tepid labor market.
So while we may chafe at having our worth reduced to numbers on the boss’s productivity dashboard, we have to play the game as it’s being played. Here are some tips, based on conversations with people who make employee monitoring systems—and others who game the systems.
Be meticulous about your calendar
Calendar integration is one way that productivity trackers have gotten more advanced and, ostensibly, fairer.
Let’s say you make an old-fashioned phone call or attend an in-person meeting. Your Outlook or Slack status may switch to “away,” making you appear as inactive as if you were taking an extended coffee break.
Employee monitors like one made by a company called Insightful cross-check your online status with your calendar to see whether there is a valid reason for your apparent inactivity. If that call or meeting is on your schedule, then the system will recognize that you are busy offline. If nothing is on the books, it could look like you’re slacking off.
Hit the activity sweet spot, around 80%
Let’s not go any further without addressing the underlying question: How much downtime is permissible during the workday? After all, people have been scared to let managers see anything non-work-related on their screens since personal computers first arrived in offices.
No one knows this better than Roger Wagner, who is widely credited with creating the first “boss button” in the early 1980s. He designed a keyboard shortcut to instantly display a spreadsheet if the boss walked by your cubicle while you were playing a computer game. Boss buttons have been features of countless diversions since. (I confess to using one built into a March Madness streaming app.)
Wagner, the founder of computer-education company 1010 Technologies, says his original design was a joke—more of a commentary on overbearing managers than a cover for lazy employees. Good bosses understand workers need mental breaks throughout the day, he says.
This matches what I heard from Insightful Chief Executive Ivan Petrovic. He says customers that use his company’s workforce-management platform don’t expect employees to stay on task 100% of the time.
“On average companies are aiming for 60% to 80% of your time being utilized for work during the day,” he says.
Go ahead and exhale. It’s probably OK to watch an occasional YouTube video at your desk.
And if you’re going to artificially inflate your activity level, be careful. Hitting 90% could look suspicious.
Get physical
So don’t leave your mouse jiggler on all day. Choose the right one if you must resort to shenanigans.
There are lots of software applications that mimic the movements of a computer mouse, so you can appear to be working while away from your desk. There are also devices that plug into computer ports and do the same thing.
Corporate cybersecurity systems increasingly block these apps and devices, and productivity trackers claim to be able to detect them. But some workers swear by mouse docks, like one made by Tech8 USA, that keep cursors moving. The company originally made mouse-moving software but now focuses on physical jigglers.
“People are drawn to mechanical solutions because they’re so simple and don’t require software,” says Tech8 Marketing Director Sam Matthews. “As monitoring technology becomes more sophisticated, that distinction has become even more relevant.”
Use AI, but not too much
Another popular metric for employee-monitoring systems is AI usage. Companies want to know who is embracing new tools, and it can be tempting to think more is better.
“There’s a performative aspect where employees overblow their usage of AI so that they appear relevant in the organization,” says Andrea Derler, principal researcher at Visier, which helps companies track and analyze employee work habits.
In a recent Visier survey of 1,000 U.S. workers, 48% admitted to exaggerating their AI usage.
This is already an outdated strategy. Using AI for everything used to score points for experimentation. Now it can seem wasteful because many companies are watching AI token spending more carefully.
Look, productivity theater has always been part of work. Most of us aren’t trying to cheat the system, but expectations are changing so quickly that we need to be savvy about what the latest employee trackers are looking for.
Sometimes it takes a little gamesmanship to get full credit for our contributions.





